1. Jabin was the king of Hazor. He heard about the battles Israel had won. So he sent a message to Jobab. Jobab was the king of Madon. Jabin sent the same message to the kings of Shimron and Acshaph.
2. He also sent it to a lot of other kings. Some ruled in the mountains in the north. Some ruled in the Arabah Valley south of Kinnereth. Others ruled in the western hills. Still others ruled in Naphoth Dor in the west.